Juice Up Your Event: Add a Hole-in-One

A HOLE-IN-ONE happens rarely enough. Throw in a $1 million prize, and the odds against it are even greater. Yet every once in a while, some lucky golfer can strike it rich.

“They do happen,” says Tanya Mathis, marketing manager for Dallas-based SCA Promotions, which has paid off on more than one $1 million shot over the years. “It's part of the business.”

Hole-in-one contests have become golf tournament staples, precisely because of the excitement inherent in golf's mos

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