Jockeying for Position

Talk about a Surprise. On the job for only a 2½ years, Colin Rorrie Jr., PhD, CAE, announced March 8 that he would be stepping down as president and CEO of Meeting Professionals International that same week. (See story on page 8.) In a press conference that followed, Rorrie's departure was connected to MPI's embracing of something known as the Blue Ocean Strategy, a strategic process that suggests that rather than compete within the confines of an existing industry or try to steal

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