It's Not About Parties

WHILE PARTICIPATING in a panel discussion last month at The Luxury Show in New York City, it struck me how hard it is to be a supplier in our industry.

The audience consisted of travel agents and tour operators who were trying to break into incentive travel. As we prepared for the session, my fellow panelists — John Udell of Allied Hospitality Marketing, New York, and Ira Almeas of Impact Incentives, East Hanover, N.J. — and I kept returning to the same conclusion: Even though

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