ITALY STEPS UP EFFORT TO ATTRACT MEETINGS

Italy's new national effort to combine the initiatives of public and private sectors into a single approach to promote convention and meeting travel to Italy was announced during BTC (Borsa Del Turismo Congressuals Ed Incentives), the meeting industry trade show held each November.

At BTC, a consortium called In Italia Networking Partners was launched. The independent conference organizers and full-service incentive marketing houses who make up the consortium are committed to sharing

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