IRF Survey: Niche Analysis of Incentive Practices

The Incentive Research Foundation held its 14th Annual Incentive Invitational over the weekend and, in conjunction, released results of a new study focused on the ways companies in various industries manage and measure the success of their incentive programs. Its major conclusion: There’s a disconnect between the soft goals companies cite as the purposes of their programs (building customer loyalty and trust, and networking, for example) and the way they measure the success of those programs