BILL BOYD CHUCKLES as he thinks about the questions that inexperienced planners ask when outsourcing their incentive programs.

“One of the first questions we get is, ‘If we used you, would it cost us any money?’” says Boyd, president and CEO of Sunbelt Motivation Inc., Dallas. “A large portion of the public believes incentive houses are the same thing as travel agencies — that we work off a commission. They're amazed when they find out that there is a lot more to incentive comp

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