Slashing the budget — but not the quality of the meeting — has become a way of life. But coming up with new ways to do it is still a struggle.
Almost from the beginning of each fiscal year, our collective fear that we won't “make the numbers” is all-consuming. This becomes particularly acute in the fourth quarter of the fiscal year, especially if the annual meeting or other major conference or trade show is scheduled during that 90-day period. It's a make-or-break time, in whic