Individual Incentives Grow Up

INDIVIDUAL INCENTIVES have always been about flexibility: Winners can go where they want, when they want, with whom they want. As this industry matures, here are the top five trends that have emerged:

  1. Drive-To Destinations

    Terrorist attacks, heightened security, and SARs have made some people jittery about traveling far from home, leading to the growing popularity of individual travel certificates. “We're seeing increased interest in regional trips,” reports Karen Renk

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