While the trend started when the economy began to sputter, world events have sped it along: Merchandise, gift-certificate, and debit-card incentives are up; travel incentives are down.

That was the general message during a panel discussion at IT&ME, held in October in Chicago. The panel was moderated by Bruce B. Tepper, vice president of Joselyn, Tepper & Associates, and included Scott Siewert, regional manager, US Motivation; Steve Litzau, executive vice president, incentive

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