Incentive Strength: Study, IT&ME Show

Companies spend $8.4 billion annually on incentive travel, according to a new study conducted by The Incentive Foundation, a coalition of leading associations, manufacturers, and suppliers in the premium and incentive field.

The first comprehensive study of the incentive industry to be conducted in five years, it reveals that some 26 percent of the nation's ten million business organizations currently use travel or merchandise to motivate consumers, company salespeople, dealers, distr

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