Incentive Edge

Subterranean Glitter

The Swarovski Group, based in the town of Wattens, near Innsbruck, is known for its machine-cut crystal jewelry, accessories, and collectibles. Now the century-old firm is also known for Swarovski Crystal Worlds (www.swarovski-kristallwelt.com), a subterranean museum/art gallery/theater/restaurant/shopping complex carved into a scenic hillside.

Crystal Worlds combines Vegas-like glitz with Disneyesque charm to attract some 600,000 visitors a year. On

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