DID YOU EVER HAVE a great idea for your own business that you just had to pursue? Todd McDonald of ATW Training & Consulting Inc., Urbandale, Iowa, did. Years ago, Todd would talk about his idea all the time: “What if we were to ask employees to name just one thing they wish that their manager would do to help them be more productive in their jobs?”

Today, he has built a consulting business around that concept. Later, he added a section to his survey asking managers

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