How Meeting Planners Can Create Growth for Companies

How Meeting Planners Can Create Growth for Companies

The goal of most corporate meeting departments is to plan programs that get high marks from attendees and save money in the process. David Rich would like to upgrade that goal by adding a bigger purpose for what you do, a purpose that already guides your company’s marketing events: growing the business.

“It’s a new way for meeting professionals to see the value of events, and to play a role within that greater value,” says Rich, senior vice president, strateg

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