NOTHING IS MORE DISAPPOINTING than working for months to put together a top-notch meeting, only to see it overshadowed by negative press coverage about some controversy having to do with your company. Why do journalists always seem to focus where you don't want them to?
One answer is that they don't know where the real story is … and it's up to you to change that. Here's a plan of action for getting the best press.
Hire a PR professional — A public relations expert can