Today's meeting executive is a communications expert. His or her purpose is not so much to plan a meeting as to shape and deliver experiences that cause changes in attendees' behavior--changes that support the objectives of the company.
I have identified 10 areas that I believe form the foundation of the planning process, which we'll explore in the next few columns. This month: systems thinking, philosophy, and design.
Systems Thinking: How Does the Meeting Fit Into the Bigger