Group Room Rates Higher Than Transient Rates

Through the first half of the year, group customers are paying a higher average daily rate in the top 25 markets than transient hotel guests, according to Smith Travel Research. This is the first time the ADR in the top 25 markets has been higher for groups since Smith Travel Research began tracking group market data in 2002.

“We’ve seen it in spots over the last six months, but now it’s basically happening in every city,” says Jan Freitag, vice president, Smith Travel Research, Hende

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