GM, CHRYSLER STRATEGY

ProAir: The Little Airline That Could With the cost of business fares reaching new heights, some companies are taking innovative steps to bring ticket prices back down to earth. An innovative way to control travel spending began nearly a year ago in Detroit, when the General Motors and DaimlerChrysler corporations named the startup company ProAir their preferred carrier to four cities in exchange for guaranteed prices. In the second half of 1998 alone, the deal saved DaimlerChrysler $2

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