Skip navigation

Get Real

James Gilmore and B. Joseph Pine II, authors of The Experience Economy, the 1999 book that argued that businesses of all kinds must orchestrate memorable events for their customers, recently published a new work, Authenticity. This new book takes their business theories further and could help meeting planners to not only make their events experiences, but also to make them real experiences that will resonate with attendees. When CMI asked them how, here's what they

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish