Exhibitors Cry OUCH!

WHO'S AT FAULT when exhibitors complain that a show costs more than it's worth? Show management, for not delivering the expected audience? Suppliers, for charging a premium for their services? Or the exhibitors themselves, for failing to define measurable goals?

Point a finger at any group, and you'll find cause for criticism. The bottom line is that exhibitor budgets shrank by 36 percent last year, according to the Trade Show Exhibitors Association. Working with less, companies are c

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Already a member? .

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.