Exhibiting Strategies for Tough Times

Checklist

  1. Reduce the size of your exhibit space

    As long as you are on the exhibit floor, your people are available to conduct business as usual. If a question arises about the size of your booth — if, in fact, it is smaller than in previous years — you can simply say that serving prospects' and customers' needs during these challenging economic times is more important than having a fancy exhibit.

  2. Use the simplest exhibit materials

    Today's

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish