Everyone Wins

CTX, an IT consulting firm based in Cabin John, Md., gives Palm Pilots to employees who complete 16 class credits of on-site training, and is creating a CTX Goodies Catalog that will include gift certificates and computers as well as logoed merchandise. The strategy is working: Attendance has grown from 25 percent to 60 percent since the program began.

Source: Incentive Marketing Association (www.incentivemarketing.org

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