EventView 2009: Event Marketing Survey Finds Measurement Critical

Event budgets diminishing? It might be time to rethink your post-event measurement process. According to new findings from EventView 2009: North America, companies that have a process for post-event measurement are twice as likely to receive increases in their marketing budgets than those that do not.

The annual study, conducted by George P. Johnson with support from Meeting Professionals

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish