Event Marketing Gets Noticed

Move over traditional marketers. Events continue to gain ground as a strategic tool for corporate America, with event marketing budgets expected to rise 15 percent to 20 percent this year, according to PROMO magazine's 2004 Event Marketing Study.

Last year's event-marketing budgets averaged $827,911, and 36 percent of the survey's 305 respondents plan an increase this year, compared to 45 percent who expect budgets to stay about the same and 8 percent who project a decrease.

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