Event Management

While attending the International Congress and Convention Association (ICCA) general assembly in Rio de Janeiro, Brazil, I discovered that many of the meeting challenges faced by U.S. companies are shared by our colleagues in Europe, Asia, and Latin America. Among them: increasing competition and the need for more reliable information within the meeting industry.

Corporations that use outside event- management firms will undoubtedly see their role evolve in coming years. That's becaus

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