EMPLOYEE TRAINING

Branding? Then Train Employees to Walk the Talk It's one thing to promote a company's brand to customers and the public. But how many companies make an effort to internalize the brand so that employees' actions and rewards are in sync with the firm's external messages?

Not as many as you'd think, says Jeffrey Horn, a principal with Towers Perrin (www.towersperrin.com), a management and human resources consulting firm in New York. Results of a recent mini-survey of 27 companies conduct

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish