Four years ago, Novell headquarters in Provo, Utah, was home to a bustling corporate events department of about 30 people. Reorganization and belt-tightening have cut it to eight.

“We've learned to do more with fewer people, and we're … having to make tough decisions and rely more on partners and contractors,” says Karen Zunkowski, manager of corporate trade shows at the $1 billion software developer.

Firemans Fund recently surprised the bulk of its meetings team with pink sli

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