Driving Force

When MotivAction LLC won a 2005 Crystal Award from the Society of Incentive & Travel Executives in November, it brought the company's tally to a historic 30 in the 30 years that it has been in business.

No wonder MotivAction keeps winning: The program that the company created for 1,400 dealers from John Deere's Agricultural Division realized a 35.7 percent increase in sales and a 67-to-1 return on investment. Two thousand people visited Rome over a period of two months and

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