The Dollars Are in the Details

SOMETIMES, THE MEETING INDUSTRY MEDIA, in its search for something new to report, gets caught up in promoting whatever it's fed — even if it has little effect on most readers. I'm not here to tout the industry associations' agendas, or those of consultants championing the latest meeting measurements. ROA (return on assets), ROO (return on objectives), ROE (return on equity) — all of these business buzzwords eventually filter down to the meeting industry press, but sometimes it's diffic

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish