Defining the Incentive Industry: The SITE Foundation

The SITE Foundation, the research arm of the Society of Incentive & Travel Executives, is taking unprecedented steps to define the incentive industry for the rest of the world and to support more research in the European incentive market.

The Foundation's current project will, for the first time, attempt to measure the size of the incentive market by defining how large the incentive travel, motivational meeting, and event markets are and then attempting to pinpoint the numb

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.