CVBs: Your First Contact

The Investors Group kicked off three conventions for its top salespeople last August in Calgary the way you'd expect they should: with a genuine cowboy welcome. At the start of the meetings, the company's top qualifiers and their guests joined in a "White Hatter" ceremony. A Calgary tradition for more than 30 years, the ceremony is a fun way to make visitors feel at home in the city. Attendees are given white cowboy hats and told to raise their right arms and repeat the following: "I,

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