Customer Service Key to Attracting Attendees

With attendance at many shows down from last year, organizers are doing all they can to attract high-powered clientele — and new blood as well.

Frost Miller Group and Jacobs Jenner & Kent, two Maryland-based marketing companies, recently surveyed 150 major U.S. trade show organizers and found that enticing first-timers was their greatest challenge. That was closely followed by attracting more high-powered decision-makers.

Nancy Petitti, show director, Hall-Erickson, a majo

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