The Critical Phase: Getting Buy-In, Setting Policy

Data gathering is the first step toward developing a strategic meetings management program (See my June article “Information Is Power” at The next step is creating your business case.

So what exactly does this look like? To start, determine the way your executive team likes to review information; is it a slide deck or an executive summary? Establish the key messages, organize the data to support the points,

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Already a member? .

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.