Creative Group/Direct Travel Buys Masterplan, Continues Growth Strategy

Creative Group/Direct Travel Buys Masterplan, Continues Growth Strategy

Meeting and incentive company Creative Group Inc., Appleton, Wis., a Direct Travel company, has acquired Masterplan Inc., LaGrange Highlands, Ill., a 25-year-old meeting planning firm specializing in high-end corporate and association events.

“This strategic partnership allows us to expand into new industries, while further increasing the already significant buying power we offer our clients,” said Creative Group President Janet Traphagen. Masterplan clients have include

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