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TBWA CHIAT/DAY "Great creative should win out over unyielding strategy at every opportunity," declares Bob Kuperman, president and CEO, TBWA Chiat/Day, Los Angeles, the advertising agency that has given birth to some of advertising's most memorable images--from its classic work for Apple Computer (above) to its present efforts on behalf of Energizer and Taco Bell.

It's a given that fostering creativity at meetings is central to Chiat/Day's corporate culture. To do that, the company ha

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