Cool Companies

"HERMAN MILLER Digs Green Things"--No, it's not the title of the latest Steven King novel. It's the tagline on a Herman Miller print advertisement that reflects the Zeeland, Mich.-based furniture maker's commitment to the environment.

That commitment wasn't created as politically correct copy in some ad agency's conference room. Rather, it's been part of the corporate culture for decades.

"Back in the '50s, [founder] D.J. DePree wrote into the company mandate that we should be

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish