"HERMAN MILLER Digs Green Things"--No, it's not the title of the latest Steven King novel. It's the tagline on a Herman Miller print advertisement that reflects the Zeeland, Mich.-based furniture maker's commitment to the environment.
That commitment wasn't created as politically correct copy in some ad agency's conference room. Rather, it's been part of the corporate culture for decades.
"Back in the '50s, [founder] D.J. DePree wrote into the company mandate that we should be