CONFERENCE CENTERS:CULTIVATING LEARNING EXPERIENCE

Pricing ICP: How is the hotel seller's market affecting conference centers?

GK: The hotel seller's market is helping to create a conference center seller's market. The last 12 to 18 months have been the best in the history of our industry.

It's not that space isn't available in hotels-it isn't being made available unless planners give hotels what they want. Planners get turned off when hotels tell them, "Take it or leave it." But planners find that conference centers are still

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