Commentary: The Shape of Things to Come

In the last few weeks, I’ve begun to wonder whether the meetings industry as we know it will survive the outside pressures that are lining up against face-to-face gatherings.

It feels almost disloyal to ask the question. Meeting and hospitality professionals’ relentlessly, almost unfailingly positive attitude is often a strength. But the threats to the industry are becoming more intense and complex, not less, and it’s getting harder to see how meetings and events will survive.<

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