Commentary: Answering the Right Questions

One of the lasting lessons of the recent economic crash is that no meeting should expect to survive if it can’t demonstrate its value. The multimillion-dollar question is whether we know how to track and report that value in a way that makes sense to clients and decision-makers.

The industry’s work on meeting-measurement tools was well under way when the crash hit, and many meeting organizations have kept up the effort in the face of tight budgets and competing priorities. Meeting Pro

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