Commentary: Airlines Are Greenwashing...But Do They Know It?

A strong whiff of greenwashing was in the air earlier this month, when the International Air Transport Association confidently presented its sustainability plan to United Nations Secretary General Ban Ki-moon.

I’m not sure IATA fully realizes that its plan substitutes hope for realism, committing to targets that will be unattainable without an almost unimaginable leap in fuel and aircraft technology. On balance, I hope not, because I would prefer to believe that they’re misleading the

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