Cisco Does a 360

With his highly acclaimed book Living on the Fault Line, author Geoffrey A. Moore turned managers' assumptions about how they should be spending their time upside down. Moore explored the concept of “core” functions — those whose outcomes directly affect the fundamental value proposition of the company — versus “context,” which is basically everything else.

The litmus test: Any behavior that can raise a company's stock price is core. Trying to create a competitive advant

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