CIC Study Shows Industry's Economic Clout

Meetings, conventions, exhibitions, and incentive travel generated $122.3 billion in direct spending in the United States last year, according to the Convention Industry Council's Economic Impact Study, released in September. Corporate meetings and events comprised one-third of that, or $40.3 billion; association events accounted for the rest.

“What the study says more than anything else is that the industry is incredibly resilient,” says Mary Power, CIC's president and CEO. “We saw s

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