Check in with Barbara Scofidio: Trade Show Insanity

Check in with Barbara Scofidio: Trade Show Insanity

Motivation Show madness from the editor of Corporate Meetings & Incentives

I’m writing this from Chicago, where I’m smack in the middle of the Motivation Show, trying to understand why I’m here. I’ve come up with a list of things we don’t go to trade shows to do (but find ourselves doing anyway), as well as the reasons why we still attend them after all these years and despite all the technology intended to replace them:


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