Cash? Gift? Travel? It All Depends on Your Goals

Many companies miss the mark with employee incentives when they fail to match their motives with the right rewards. The goal of new research from the Forum for People Performance Management and Measurement at Northwestern University is to develop a set of tools for managers to use to determine whether cash or noncash incentives will work better in a particular scenario.

Preliminary findings released at the Motivation Show, held September 27 to 30 in Chicago, found that noncash

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