Case Study: Data Is Power at Amgen (2003)

Meeting executives trying to get a handle on their companies' overall meeting spending face a Catch-22: Until you get the data on how much is being spent, it's tough to convince people that it's important to gather the data.

Betsy Bondurant, CMP, associate director, meeting planning and trade show for Amgen based in Thousand Oaks, Calif., spent a fitful five years building the business case for a corporate-mandated process by which meetings are sourced and contracted. After fin

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