The Business Message Triangle

I developed the model above to illustrate what I believe has been unfolding in recent years. These three groups of professionals — advertising, public relations, and meetings/events — are sending messages, generating “impressions,” that must complement each other. Take a moment to consider the distinct but overlapping activities and responsibilities of the three players:

ADVERTISING: Disseminates information through TV, print, radio, outdoor, Internet, direct mail, barter, and

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