The Business Message Triangle

I developed the model above to illustrate what I believe has been unfolding in recent years. These three groups of professionals — advertising, public relations, and meetings/events — are sending messages, generating “impressions,” that must complement each other. Take a moment to consider the distinct but overlapping activities and responsibilities of the three players:

ADVERTISING: Disseminates information through TV, print, radio, outdoor, Internet, direct mail, barter, and

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish