Building Buzz for Your Event

In February, punk fashion designer Betsey Johnson teamed up with Mercedes-Benz to introduce Johnson's new fall line and Mercedes' new designer line of vehicles, aimed at a younger audience. Talk about unlikely bedfellows at an unorthodox event--and a guaranteed way to build media buzz.

Allie Taekman, Johnson's in-house publicist, is at home with high visibility because of the nature of her employer. "Press coverage is always big due to the fact that Betsey doesn't follow the trends th

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