It's time for your annual convention, and expectations are high. Last year's keynote speech was delivered by Gen. Colin Powell, who's no easy act to follow. Your challenge is to find someone not only to set the tone for the meeting, but also to make a lasting impression.
Your attendees are looking for specifics--information on improving their bottom line, for example, or communicating more powerfully with their customers or employees. Or they are hoping to hear something that validate