Booking Convention Centers: Everyone Wins

What about, say, Mercedes-Benz automobiles?

“If you talk to people who do car shows, they're used to negotiating for cars all the time,” says Rob Hulsmeyer, senior partner at Empire Force Events in New York City. “But for those of us doing more typical trade shows at smaller convention centers with less experience, getting cars into a center is more difficult. It's new to most of the centers. They want us to drain the gas, drain the oil, take out batteries. Put plastic down, plywood.

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