Bank of America Hits the Fast Lane with NASCAR Sponsorship

Bank of America's sponsorship deal with NASCAR — inked for a reported $20 million — is not only helping the bank to market itself to potential customers but also to reward its clients, employees, and incentive winners.

BOA has developed a Champions Club — a “high-end mobile experience that travels from track to track,” as described by Joe Goode, corporate spokesman for Bank of America, Boston, to entertain associates who win incentive programs. Top salespeople and clients get up close

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