Bank of America Hits the Fast Lane with NASCAR Sponsorship

Bank of America's sponsorship deal with NASCAR — inked for a reported $20 million — is not only helping the bank to market itself to potential customers but also to reward its clients, employees, and incentive winners.

BOA has developed a Champions Club — a “high-end mobile experience that travels from track to track,” as described by Joe Goode, corporate spokesman for Bank of America, Boston, to entertain associates who win incentive programs. Top salespeople and clients get up close

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.