Avon Calling

Examining the role of incentives in Avon's direct selling strategy

Wonder what motivates your Avon rep to push those face creams and foot scrubs? We asked Janet Black, executive director, sales programs, at the New York corporate headquarters about the role of incentives in the company's direct selling strategy.

Although the vast majority of Avon's 650,000 reps are content with free products and discounts as their rewards, once sellers reach the stratosphere of Avon's incentive structure, they're guaranteed a minimum of 40 percent commission on all o

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish